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Facebook posts tell visitors exactly what a business page or personal account is all about. Whether you use the social media platform for fun or as a marketing tool, an impactful image can draw people in. But it's important to create something that reflects your values. A clear, high-definition, descriptive image can tell people everything they need to know about you or your products. And thanks to Adobe Spark, you can create your own Facebook post in a matter of minutes. Adobe Spark Post is a tool that lets you create stunning images for your Facebook feed. It's as easy as choosing a template, customizing, and sharing.
Yes, social media boosting is a great tool and has been proven to work in reaching new audiences that can often be hard to find using only 'organic' means of finding them. All you need to do is to get your target audience right to avoid spending money needlessly on people who are not likely to lead to a sale.
Facebook and Instagram advertising are linked up, and this makes your advertising efforts on these two platforms easier and more consistent between the two. Boosting social media posts is not especially expensive and can target a wide range of people according to the demographics that you choose.
You can advertise on Instagram via Facebook Ads Manager and Business Suite by either choosing to boost a post from within Instagram that will then hop you into Facebook Ads Manager to set it up and pay for it, or you boost a post from within Facebook and check the box 'Run promotion on Instagram' to run the same creative across both platforms.
When boosting you can choose between boosting a post to "people who liked your page and their friends" or to "people you choose through targeting". Choosing who to target is a really effective way of reaching out to people through location, interests, demographics, relationships status, spending power etc ..
Part of the reason for boosting posts is to also increase audience engagement organically. Organic engagement is not paid-for and so is more valuable to a brand. When a posting is being boosted and attracts a lot of likes and comments, it is best to keep on replying to comments, inviting people to like the page and generally keep the conversation going. This way there is more chance for that post to also reach a larger organic audience at the same time which makes the most of your ad spend.
However, there is one key difference between boosting posts on Facebook and boosting a post onto Instagram. When boosting onto Instagram the post does not appear on your normal timeline. In this sense, it means that once the ad spend is over, then the post disappears forever.