Paul Boag, co-founder of web design agency Headscape, explains the important steps behind running a successful design business or freelance practice. Understanding the fundamentals of marketing, promotion, sales, and how to manage client relationships can allow you to get your work done and create the business that best suits your lifestyle.
Learn at your own pace with online courses created by Authorized Trainers on a variety of topics, from designing and optimizing your Squarespace website, to managing your complete online presence.
The Web Design Specialist course teaches you how to design and publish Web sites. General topics include Web Site Development Essentials (such as the site development process, customer expectations, and ethical and legal issues in Web development), Web Design Elements (such as aesthetics, the site user's experience, navigation, usability and accessibility), Basic Web Technologies (such as basic Hypertext Markup Language [HTML], Extensible HTML [XHTML] and extended technologies, image files, GUI site development applications, site publishing and maintenance) and Advanced Web Technologies (such as multimedia and plug-in technologies, client- side and server-side technologies, and Web databases).
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