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Selfridges is one of the largest high-end department stores in the United Kingdom. In 2018, Selfridges approached Critical Mass asking to build an out of the box e-commerce experience. We saw an opportunity around elevating the perception of the online shopping experience from the fairly lukewarm 'pleasant and memorable' to something that is truly unique and evokes the sense of theatre that Selfridges is known for offline. In our pitch, our team created a collection of digital, shop-able Selfridges 'windows using the existing magic of the physical window; weaving their current curation, inspirational content, and stories with easy to use ways to shop and check out.

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There are usually several reasons why we're approached about a redesign. Reasons include a website looking out of date, frustrations with the CMS, or lack of leads, enquiries or sales. Putting us in charge of your website redesign will give you complete peace of mind.

Professional website redesign services - to give your site a boost

Any web development company worth their salt will recognise when an existing website would benefit from judicious tweaking rather than throwing the whole thing out and starting from scratch. We never recommend a fresh start when you already have a good basis to work with.

Your site might work perfectly well in every respect apart from the way it looks. It s subtle, but design trends change and before you know it your site can end up looking old fashioned and clunky. On the other hand you might need to go a step further and take new technologies into account, even if your existing content still fits the bill.

A lot of businesses hang on to their old websites for as long as they can, unaware that with a small investment they could actually start to see their business grow. Does any of the following apply to you?

• Perhaps you're happy with the overall design, but the website is not bringing in any business. <
• Users are bouncing off the site without clicking further than the home page.
• The user journey is clunky and confusing.
• If your website is not currently responsive and working on mobiles and tablets ..

• Too many changes to the site have left it looking more complicated than it should do. <
• Business priorities are different now and need to be reflected in the website.
• The navigation may need simplifying
• Some imagery is starting to look out of date.

Cover letter

Thank you for considering [Sender.Company] for your website redesign needs. We assure you that we can accomplish this project in a timely manner and within budget. [Sender.Company] has a history of identifying key website redesign needs for clients and accomplishing those objectives.